Sports Direct International plc will acquire 60% of Sportland Group

“With the experience and financial support of Sports Direct we will be able to continue expanding our product mix, bring in more innovation and strengthen our position in the Baltics,” one of the co-founders of Sportland International Group, Are Altraja, said.

TGS Baltic has been advising the current owners of Sportland from 2009. The attorneys acting on the transaction were partner Risto Vahimets who is also a member of the supervisory board of Sportland International Group and senior associate Hannes Küün.

Sportland International Group is the operator of the Sportland, Sportland Outlet, Timberland, O’Neill, Nike and Nike Outlet retail chains in Estonia, Latvia and Lithuania. AS Jalajälg, the official distributor of Nike products in the Baltics, is also part of Sportland International Group.